In 1994, Andrew Conru created the first online dating site,WebPersonals. After selling that site in 1995, he launched FriendFinder.com, an early social networking site, in 1996. Days after the site went live, Conru found that people were posting naked pictures of themselves and seeking partners for adult-oriented activities. As a result, Conru started Adult FriendFinder, which he described as “a release valve”. FriendFinder has since established other niche dating sites, including Senior FriendFinder, Amigos.com, BigChurch.com, and Alt.com.
The parent company (Various, Inc.) had difficulty finding venture capital due to the adult nature of its business. In December 2007, the company was sold to the Penthouse Media Group for $500 million.Penthouse later changed its name to FriendFinder Networks In October 2009, as part of an arrangement with The Kluger Agency, musician Flo Rida released a music video for his song “Touch Me” via Adult FriendFinder. A representative of the agency stated that it was “always great to combine a very sexy high octane record with a very sexy brand.
On September 17, 2013, parent company FriendFinder Networks filed for Chapter 11 bankruptcy protection. In December 2013, FriendFinder Networks emerged from bankruptcy protection with reorganization in effect.Founder Andrew Conru gained control of the company and serves as CEO.
Adult FriendFinder has been accused of committing systematic billing fraud.According to the complaints filed, the company has a practice of continuing to bill customers even after they have cancelled their service. Former employees of the company have claimed that this is their standard policy and not the result of errors. These employees have stated that the majority of customers do not notice the charges for many months. As of October 2014, hundreds of civil cases have been filed against the company and a criminal indictment was made by the Federal Trade Commission against the company. In 2007, Adult FriendFinder settled with the Federal Trade Commission over allegations that the company had used malware to generate explicit pop-up ads for the service on computers without user consent.
Adult FriendFinder’s acquisition by Penthouse was the subject of a 2007 lawsuit by Broadstream Capital Partners, a merchant bank that assists with mergers, alleging Penthouse breached a 2006 contract by purchasing the company without obtaining Broadstream’s consent, a claim Penthouse denies.The suit was settled for $15 million in 2011.
Recently since about June 21, 2017 they have started a pay per view policy for non-gold members of their member web cams where they charge 20 points per view as the feed fails often this can get costly as they sell points for 10 dollars a thousand. Which sounds very cheap until you consider that some of the women there are after points which can be changed to cash and not looking for dates. So it appears to have an element of being a cam site while also being a social and dating site. The site implemented these changes to encourage more women to the site and to broadcast to entertain members.